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CRM • Jun 21st, 2016 • Helen Armour

What is Cloud CRM?

If you’re researching CRM systems you might be thinking “What’s the difference between on-premises CRM and a cloud-based CRM?”

Cloud CRM

Cloud CRM is CRM software where the app and data are all held (or hosted) on the CRM providers’ own servers in a datacentre. The application and data are then accessed online via an internet browser.

Cloud CRM is also known as cloud-based CRM, Software-as-a-Service (SaaS) CRM, online CRM and Web CRM.

It distinguishes the system from traditional ‘in-house’ or ‘on-premises’ applications, which would be installed and run on servers held within an organisation.

Cloud has a number of technical and pricing advantages:

Benefits of Cloud

The benefits of cloud-based CRM are multiple, from the cost and ease of use through to team collaboration, integration with other systems and data security.

You don’t need any local servers to run the CRM system on. So there’s no capital cost, no server software and no maintenance

Updates, backups, maintenance all done by the Cloud vendor (that’s us!)

Users can access the system from anywhere via the internet e.g. home, office or smartphone

By running thousands of customers’ CRM system on our servers, we get great economies of scale which we can pass on to our customers

By paying monthly or quarterly, you reduce the financial risk and improve your company’s cash flow

You can cancel at time

You can find out more about CRM with these other articles:

What’s meant by Customer Relationship Management – What is Customer Relationship Management?
Discover what is Sales Force Automation in your CRM – What is Sales Force Automation?

You can find out more about Cloud based CRM in our blog – You don’t need a CRM App.

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