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News • Aug 14th, 2012 • John Paterson

Launching Integrated Mass Emailing in Cloud CRM

With integrated mass emailing added to the CRM users no longer need to use third party emailing marketing systems

SpotlerCRM Adds Built-In Mass Emailing to its Cloud CRM

SpotlerCRM has today launched a new extension to its Marketing tool that includes all the mass emailing functionalities that had traditionally only been provided by dedicated emailing systems.

The new emailing functionality is part of SpotlerCRM Marketing, the Marketing tool available in the Enterprise plan of SpotlerCRM and will be available free of charge to all existing Enterprise plan customers.

The new functionality includes features such as:

Easy-to-use HTML editor
Standard and custom email templates
Image hosting
Multiple attachments
Email scheduling for a specific date or over a period using DribbleMail™
Tracking of opens and click-throughs from multiple links within the email
Unsubscribe and bounce handling
Spam score reporting; and clickable graphs and reports

John Paterson, former CEO of SpotlerCRM, comments, “Our mission is to make CRM Simple and by bundling the mass emailing functionality into the CRM system, we’ve removed the complexity of trying to link the two applications together.”

David Hutter of Real Training, a provider of training and testing services to the education industry, was a beta test user of SpotlerCRM Marketing. Hutter comments, “We had been looking at using third party emailing systems like MailChimp, but the task of moving data between the CRM and emailing system was complicated and time-consuming. Integrating the two saves a huge amount of time and it is really useful to see the emailing stats tie directly into the campaigns in the CRM system.”

New Updates

Read about updates to our CRM Marketing tool in our more recent releases:

Simple Marketing
Advanced Marketing

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