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Integrations • Jan 14th, 2019 • Helen Armour

Zapier Integration Launch

SpotlerCRM has today announced the release of its integration with Zapier, creating workflow automation between the CRM and other web apps.

SpotlerCRM Launches Integration With Zapier

Top small business CRM vendor, SpotlerCRM, has today announced the release of their integration with Zapier. The integration means customers can easily connect over 1,500 disparate web applications with their SpotlerCRM, allowing them to automatically pass data back and forwards between them. is an integration platform that lets users easily set up workflow automations, called Zaps, with a series of Triggers, Actions and Searches that pass data between the apps.

For example, if using a web forms application to capture new leads, a Zap could automatically create an Account and Contact in SpotlerCRM and then send a Task to a salesperson to follow up. At the same time, another Zap could add the new lead to an email marketing app list and send the new contact a welcome message.

Zapier: The Glue to Multi-App Integration

SpotlerCRM's former CEO, John Paterson, commented “As cloud computing becomes the default, users want to integrate their multiple applications in the same way they used to integrate in-house applications. Zapier not only provides the glue to do this, but integrations can be done faster and with less technical expertise.”

In the first release of the integration SpotlerCRM has provided a new contact Trigger, Actions to create Accounts, Contacts and Tasks, and Searches to find Accounts and Contacts. The next release, due later this quarter, includes Actions to create an Activity, as well as Actions and Triggers for Opportunities.

Further information on the integration with Zapier can be found on our blog Your CRM just got smarter!

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