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About Room Copenhagen

Room Copenhagen is a Danish company founded in 2010. The company creates high quality, functional homeware products that are operational and design oriented. In 2013 the company expanded into the USA and has an office in New Jersey.

Lego storage brick

CRM Requirement

Sales Manager Martin Uniacke explains “When I first started with the company I wanted to look at the entire market, where in the marketplace we were and where we were not. We did this at first with Excel files, but then we came across SpotlerCRM. The more I used it the more I loved it, this thing really works!”

Martin goes on to say “We had our own internal database but the data was largely incomplete and missing a lot of contact details and we were very limited in terms of what we could do with the internal database. I started to pull together data that I had collected from trade shows and previous personal experiences.

“In America, there is the National Retail Federation which lists information about different retailers. It ranks the companies from 1 to 100, I used this to identify the big companies in the market and what our relationship with them was; how many were customers? It’s a really nice way to look at your business and be able to tell who the top retailers out there are and try to predict where we would be in the market if we had those retailers. That is a nice way of marketing to me. To see the rankings of the big players out there and where you stand with them gives a great vision.

The more I used it the more I loved it, this thing really works!
Martin Uniacke, Room Copenhagen

Benefits of SpotlerCRM

“I manage the sales for most of the Western Hemisphere” Martin explains. “So I have a large responsibility and there is a lot to manage. Changing my tasks from red to green in the CRM is a pleasure every day because I know that the things that need to get done are getting done. I’ve never been so assured that nothing is slipping through the cracks as since I started to use SpotlerCRM”.

Martin continues “The main part of the system that I use is the tasks feature. I can go into any Account and see exactly when I’m supposed to get back to the client. I can set a task to follow up with a client in a few months’ time so I don’t need to think about it again. Before I used SpotlerCRM I wouldn’t have anywhere to log that information and I would end up worrying about forgetting to call or email the client back. Now I can go into the account see the emails I’ve sent to the client in the activity section and I will get a task notification when it is time to call them back. Being able to know exactly where we’re in the sales process and get straight back into it without having to keep it all in my mind is fantastic.”

Changing my tasks from red to green is a pleasure every day, because I know that the things that need to get done are being done.
Martin Uniacke, Room Copenhagen

What would recommend about our CRM?

“With SpotlerCRM you are able to record any information you would like into the system and it’s very easy to manipulate the data to gain valuable information. This helps with ROI and to know where you should be spending the money next year as well as being able to organise your database in a way that makes sense to you.”

How have you found the support?

The support has been tremendous and they always seem to know exactly what I have done wrong. They have helped me import lots of data. Last year, we had about 100 to 150 prospects in the system and now we have over 800. Which makes a big difference in terms of getting a hold of your database and being able to effectively market your products.”

Industry: Manufacturing
Location: USA
Company Size: 50-250 People

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